Homeowners are increasingly likely to buy energy-efficient products to help cut the costs of monthly bills, according to new research.
A survey from Buckingham Research has revealed that 57 per cent of consumers are willing to pay for efficient products despite the economic downturn.
Price is a crucial consideration at the moment, with 64 per cent of respondents suggesting that they look for quality when buying new technology products.
Just nine per cent say they are less likely to buy energy-efficient goods such as telecommunications systems for the home and other electrical items.
Craig Strudley, associate director at Buckingham Research explained that energy-efficient products can have long-term money-saving, which increases their appeal despite the initial high costs.
"It is clear that energy efficiency is still at the forefront of consumers' minds during the recession," he said. "Despite the higher perceived cost and consumers' increased price sensitivity, these are products that will end up saving money in the long-term."
