26
May
2017
|
13:00
Europe/London

E.ON and Gorillaz collaborate to create a unique film and music studio powered entirely by the sun

Our collaboration with Gorillaz brings the possibilities of solar power and battery storage to life - using the sun’s energy as the driving force behind an incredibly creative and ambitious project. Gorillaz have always inspired audiences and artists with their bold and pioneering approach to sound and visuals and that’s exactly what this project was set up to showcase. 

The partnership highlights the potential for solar power to help deliver more sustainable results without compromising on performance. This is all part of our ambition for E.ON to offer our customers smarter, more sustainable solutions that support their individual energy needs and to be a business at the heart of a new energy world.
Anthony Ainsworth, Global Head of Marketing at E.ON

  • Collaboration launched with a new solar and battery storage powered film featuring Gorillaz track ‘We Got The Power’ from new album ‘Humanz’.
  • The ‘E.ON Kong Solar Studio’ to be unveiled at sold-out Demon Dayz Festival on 10th June

  • Behind the scenes footage and more information available at eon.com/gorillaz

Today sees the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered music studio.

The launch marks the introduction of E.ON’s new global brand position which reflects its desire to deliver innovative customer solutions that help create a better tomorrow.

A new film, created and brought to life by the power of sun, is released today featuring the track ‘We Got The Power’ from Gorillaz critically acclaimed new album, Humanz.

Set in the desert, the film features over 1,000 dancing toys, hundreds of light installations, giant tanks of illuminating squid, a squadron of flashing UFOs and a giant golden lucky cat – all powered entirely by solar and battery storage technology; a technology E.ON has now made available to UK consumers through its new E.ON Solar and Storage offering.

The film paves the way for unveiling of the ‘E.ON Kong Solar Studio’, a concept based on the band’s original Kong Studios, which offers a solar and battery storage powered creative space for music projects. Using the power generated by E.ON solar PV panels, Gorillaz’ Kong Studios 2.0 will come to life at night and provide aspiring music artists the opportunity to create new tracks which will appear on eon.com/gorillaz.

Gorillaz founder and bassist Murdoc Niccals, said “These days I’m not just a feminist, I’m an environmentalist too. That’s why Gorillaz has partnered up with E.ON – the leading eggheads in solar storage – to create a spanking new studio that not only lets us create more mind-blowing music, it also saves the planet. E.ON do batteries as well, meaning we can keep banging out killer tunes even after dark.”

The E.ON Kong Solar Studio will be revealed at this year’s sold-out Demon Dayz Festival, which takes place at Dreamland Amusement Park in Margate on 10th June. The E.ON Solar and Storage technology - which allows the studio to use the sun’s power day and night through the use of battery storage - will be put into action at the festival, with musicians recording music throughout the night and festival goers invited to visit the studio. The E.ON Kong Solar Studio will then follow the band at selected gigs on Gorillaz’ highly anticipated world tour, including, it is expected, a number of European dates.

Anthony Ainsworth, Global Head of Marketing at E.ON, commented: “Our collaboration with Gorillaz brings the possibilities of solar power and battery storage to life - using the sun’s energy as the driving force behind an incredibly creative and ambitious project. Gorillaz have always inspired audiences and artists with their bold and pioneering approach to sound and visuals and that’s exactly what this project was set up to showcase.

“The partnership highlights the potential for solar power to help deliver more sustainable results without compromising on performance. This is all part of our ambition for E.ON to offer our customers smarter, more sustainable solutions that support their individual energy needs and to be a business at the heart of a new energy world.”

For behind the scenes footage around the creation of the ‘We Got The Power’ film and the E.ON Kong Solar Studio visit eon.com/gorillaz.

Ends

Notes to editors

About Gorillaz

  • Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001. The BRIT and Grammy Award winning band’s subsequent albums are Demon Days (2005), Plastic Beach (2010) and The Fall (2011). A truly global phenomenon, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way. Gorillaz have achieved success in entirely ground-breaking ways, winning numerous awards including the coveted Jim Henson Creativity Honor and are recognised by The Guinness Book Of World Records as the planet’s Most Successful Virtual Act. New album Humanz was released to widespread critical acclaim last month, reaching #1 and #2 in the U.S. and U.K. album charts respectively, and topping the iTunes chart in 60 plus countries around the world.

About E.ON Solar and Storage

  • E.ON Solar and Storage converts sunlight into electricity using solar PV panels. The electricity generated can either be used straight away or stored in a battery to use when it’s needed, even at night.

  • People who take E.ON Solar and Storage could save around 30% or £180 a year if they take solar panels or around 50% or £300 a year if they take solar panels plus battery storage. People can also earn money via the Feed-In Tariff and, together, this could make users £560 better off a year; the equivalent to 80% off their electricity bill.1

  • Currently being offered in the Midlands, E.ON hopes to offer Solar and Storage more widely later in 2017. Anyone can have E.ON Solar and Storage installed, not just people supplied by E.ON, provided they own their home and their roof. Homeowners can visit eonsolar.co.uk to enter details about their home, using E.ON’s calculator to work out how much E.ON Solar and Storage could cost and what they could save and earn from it.

1. These are example figures only. Savings are based on a south-facing property in central England with a 40 degree roof tilt and no shading, with a consumption of 4900 kWh. It assumes fitting 12 x 320w panels and a 9.6 kWh battery plus a deemed export of 50%. FIT rate based on figures published 1 February 2017 for a March 2017 install. Every home, area, consumption and solar panel and battery system is different so customers are urged to go to eonsolar.co.uk to find out how much they could save with E.ON’s online solar calculator. Properties with thatched roofs are unsuitable for E.ON Solar and Storage. As solar PV and battery systems vary in size, generation and storage capacity, an E.ON Solar and Storage advisor would help applicants choose the best system for their needs and for their property. The smallest size battery is slightly larger than a VCR player and a battery can be stored in most places such as a garage, utility room or even under the stairs.

For more information contact:

Jag Bickham: 02476 181 308 / jag.bickham@eon-uk.com

Scott Somerville: 07889 771 804 / scott.somerville@eon-uk.com

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