Jon’s rough ride for charity inspired by Alzheimer’s Society work

An E.ON employee from Beeston has successfully completed the 175 mile Morecambe to Bridlington coast-to-coast cycle ride raising more than £500 for Alzheimer’s Society after hearing one of the charity’s Dementia Friends Champions talk about its work with people living with dementia and their carers.

Jon Kirby, age 45, works for E.ON as part of its strategy team and is based at its office in Annesley. He was inspired to fundraise for Alzheimer’s Society, which has been E.ON’s official charity partner since 2016, after attending a meeting of around 100 of the company’s managers at which Ian Hind from the charity spoke.

Jon said: “I was already planning to tackle the coast-to-coast bike ride with some friends when I heard what Ian said about Alzheimer’s Society, its work and its future aspirations. It was a really inspiring session and got me thinking about how I could help support the wonderful service it provides.

“I completed the distance in a little over 13 hours, including some brutal climbs over the Pennines, but also through some beautiful villages and stunning scenery. The total elevation covered was more than 3,000m, but knowing it was all raising money for such an important cause definitely helped me conquer the climbs.”


Ian Hind, Dementia Friends Champion with Alzheimer’s Society, said: “Since joining forces with E.ON two years ago we’ve helped guide more than 1,800 of their employees to become Dementia Friends. I’ve been continually impressed with the commitment shown by E.ON individuals and teams to raise funds for the charity.

“When I spoke at the meeting Jon attended, I laid down a personal challenge to each of the 100 attendees to come up with their own way of raising some money to go towards the cost of Alzheimer’s Society’s Dementia Support Workers. It’s heartening to know that Jon has been one of the first to take up this task, and I hope his efforts inspire his colleagues to consider what they might be able to do too.”

Visit eonenergy.com/charity for more information about E.ON’s partnership with Alzheimer’s Society.

For more information about E.ON and its products, services and solutions, visit eonenergy.com.




Notes to editors

Photos show Jon Kirby, of E.ON’s strategy team, on his 175 mile Morecambe to Bridlington coast-to-coast cycle ride in aid of Alzheimer’s Society.

For more information contact:

Jane Branscombe, 07921 491159, Jane.branscombe@eon-uk.com

Naomi Troy, 07894 515169, Naomi.troy@eon-uk.com


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