Seeing loved ones, supporting local business and being more sustainable: the top priorities for post-lockdown Brits
At E.ON we’re committed to supporting homes and businesses alike in contributing to an environmental recovery by providing smart, personalised and sustainable energy solutions. That’s why 3.4 million customers’ homes and tens of thousands of eligible small business customers already receive electricity backed by 100% renewable sources as standard and at no extra cost.
- Spending time with family and friends is the top priority for half of Brits (51%)
- Nearly half of people (48%) feel lockdown made them re-evaluate sustainability – just over a third (37%) want to be more sustainable as they adjust to the ‘new normal’
- Businesses are also considering how to be more sustainable post-lockdown
- Research conducted by E.ON to celebrate the first anniversary of all residential customers’ homes being provided with 100% renewables-backed electricity at no extra cost
The nation’s top priorities for post-lockdown life have been revealed in new research from E.ON1. Whilst spending time with loved ones comes out top (51%), more than two in five people (43%) say they‘ll continue to shop locally and support businesses in their area. Businesses themselves also plan to echo these changes, with a quarter (25%) hoping to localise supply chains in the next six-12 months2.
The research makes it clear sustainability has become more of a focus for our ‘new normal’. Nearly half of people (48%) say lockdown measures have made them re-evaluate how sustainable their lives are, while almost three quarters (72%) of businesses say the pandemic has made them reconsider their environmental credentials.
After spending more time at home and adjusting their daily routines, half (51%) of the British public said they’re now more aware of the impact they’re having on the environment, the study found. People also reported noticing how the air has been cleaner in their local area (56%), how much household waste they create (55%) and the amount of electricity they use in the home (42%).
A year ago, E.ON started to provide all its customers’ homes with electricity backed by 100% renewable sources as standard, and at no extra cost3. Eligible small business customers now get renewables-backed electricity when they sign a contract directly with E.ON.4
For many people, their increased focus on sustainability is already being turned into action. Most of the nation confirmed they’re already taking steps to help the environment by:
- Recycling household rubbish (85%)
- Limiting their electricity consumption (68%)
- Shopping locally (53%)
- Monitoring their water usage (53%)
- Purchasing fewer ‘fast fashion’ items (49%)
- Cutting back on car journeys (38%)
- Using reusable coffee cups (31%)
- Cutting back on flights (31%)
- Using a renewable energy supplier (19%)
- Installing solar panels (14%)
Michael Lewis, CEO, E.ON UK, said: “At home and in business, this pandemic has made us all consider what’s most important, and it’s heartening to see across the nation we’re planning on putting sustainability at the heart of our ‘new normal’. As we look to build back better, it’s important we all take steps towards being more sustainable and more environmentally aware, and we’re proud our customers are already on that journey one year on from our landmark decision to provide their homes with electricity backed by 100% renewable sources.”
The shift in the public’s attitude towards the environment has been matched by businesses, who are considering the ways they can be sustainable post-lockdown. More than half of business decision-makers (51%) said a ‘green recovery’ should be a priority as the nation rebuilds.
The majority of businesses (69%) believe they are the group with the most responsibility for driving a ‘green recovery’, but this needs to be a shared effort, with the Government (68%) and consumers (42%) also needing to play their parts.
When asked why they want to make their businesses more sustainable, two thirds (66%) revealed that their main motivation was because it is the ‘right thing to do’. However, industry expectations (32%) and customer demands (25%) are also key incentives for being more environmentally friendly.
With almost four in five businesses (79%) saying that employees care more about working for sustainable businesses now than they did a year ago, being an environmentally friendly and ethical company is more important than ever before.
Michael Lewis added: “At E.ON we’re committed to supporting homes and businesses alike in contributing to an environmental recovery by providing smart, personalised and sustainable energy solutions. That’s why 3.4 million customers’ homes3 and tens of thousands of eligible small business customers4 already receive electricity backed by 100% renewable sources as standard and at no extra cost.”
For more information about 100% renewable electricity from E.ON and its other solutions, visit eonenergy.com
Notes to editors:
- Research conducted on behalf of E.ON by 3GEM in June 2020 with 2,000 UK adults.
- Research conducted on behalf of E.ON by 3GEM in June 2020 with 500 UK business decision makers.
- Electricity sourced from E.ON’s renewable generation assets, supply agreements with independent UK wind generators and the purchase of renewable electricity certificates. The electricity supplied to your homes comes from the National Grid. Find out more at eonenergy.com/renewable.
- SME customers that sign a contract directly with E.ON. Electricity sourced from E.ON’s renewable generation assets, supply agreements with independent UK wind generators and the purchase of renewable electricity certificates. The electricity supplied to homes and businesses comes from the National Grid.
The top five things the British public has been planning to do post-lockdown includes:
- Spending time with family and friends (51%)
- Supporting local businesses (43%)
- Cooking their own meals rather than going out (40%)
- Being more sustainable (37%)
- Walking or cycling rather than using the car (34%)
The information (including any forecasts or projections) contained in this press release (the "Information") reflects the views and opinions of E.ON on the date of this press release. The Information is intended as a guide only and nothing contained within this press release is to be taken, or relied upon, as advice. E.ON makes no warranties, representations or undertakings about any of the Information (including, without limitation, any as to its quality, accuracy, completeness or fitness for any particular purpose) and E.ON accepts no liability whatsoever for any action or omission taken by you in relation to the Information. Any reliance you place on the Information is solely at your own risk. This press release is the property of E.ON and you may not copy, modify, publish, repost or distribute it without our permission. © E.ON 2020