Sustainability put back on the agenda for 2021 with more than two thirds of Brits vowing to be more environmentally friendly next year
We know that 2020 has been an extremely challenging year and people’s priorities throughout the year have naturally changed due to the pandemic. But it’s great to see that sustainability is back on the agenda for the majority of people in 2021.
At E.ON we remain committed to helping our customers live more sustainably and our range of smart home solutions can support those wanting to make positive changes to the way they use energy.
- New research from E.ON reveals nine in ten (89%) of Brits say being more environmentally friendly is on their list of priorities for 2021
- A third (33%) claim they now care less about materialistic items such as fast fashion, while 40% want to make the planet better for future generations
- At the beginning of 2020, almost half (49%) intended to live more sustainably, but 14% say they gave up between March and April as the first national lockdown began
- Over half of Brits (58%) feel optimistic about next year as 2020 draws to a close
New research from E.ON has found that more than two thirds of Brits (67%) intend to be more sustainable in 2021.
The research reveals that opting for products with less plastic packaging is the top way Brits will try to be more sustainable next year, according to more than half of those questioned (53%). Just under half are planning to save energy at home (45%) and recycle more household waste (47%), and a quarter (25%) are looking to buy from charity shops rather than purchase brand new items in 2021.
When it comes to reasons for this behaviour-shift, a third (33%) say it's because they now care less about materialistic items such as fast fashion, while 40% want to protect the planet for future generations. And almost half (48 %) say they recognise how important it is to protect the planet.
When asked if they intended to live more sustainably at the start of 2020, almost half (49%) said they did, yet 14% claim they gave this up between March and April, coinciding with the first national lockdown.
Of those who failed to live as sustainably as they’d hoped this year, four in ten (41%) put this down to their priorities shifting during the pandemic, and one fifth (20%) admitted to losing the motivation to be sustainable in 2020. However, 62% said that spending more time outdoors during lockdown and enjoying nature has made them want to look after the planet and become more environmentally friendly in 2021.
Michael Lewis, Chief Executive of E.ON UK, said: “We know that 2020 has been an extremely challenging year and people’s priorities throughout the year have naturally changed due to the pandemic. But it’s great to see that sustainability is back on the agenda for the majority of people in 2021.
“At E.ON we remain committed to helping our customers live more sustainably and our range of smart home solutions can support those wanting to make positive changes to the way they use energy.
“This year we celebrated our one-year anniversary of providing all our 3.4 million customers’ homes with 100% renewable electricity as standard2 and launched 100% renewable electricity for our eligible small business customers too. We’ve also installed over three million smart meters in our customers’ homes and we’re continuing to ensure sustainability remains top of our – and our customers’ – priorities for 2021 and beyond.”
Despite 2020 being a tumultuous year for many, hope is on the horizon with almost half (49%) of Brits believing people will live more sustainably than ever before in 2021, and 58% feeling optimistic about the upcoming year.
How Brits plan to be more sustainable in 2021:
- Buy products with less plastic packaging (53%)
- Walk or cycle when making shorter journeys instead of driving (50%)
- Recycle more household waste (45%)
- Save more energy at home (47%)
- Shop locally (42%)
- Donate unwanted items to charity shops instead of throwing them away (42%)
- Drive my petrol/diesel car less (34%)
- Buy less fast fashion (33%)
- Eat less meat (30%)
- Shop at charity shops instead of always buying new (25%)
To find out more about how to live life more sustainably with E.ON's range of smart, sustainable energy solutions, visit eonenergy.com
Notes to editors
- The research was conducted on behalf of E.ON by OnePoll on 2,000 British adults between the 9th and 11th December 2020
- Electricity backed by 100% renewable sources. E.ON's renewable generation assets, agreements with UK wind generators and the purchase of renewable electricity certificates. The electricity supplied to your home comes from the National Grid and DNOs. eonenergy.com/renewable
The information (including any forecasts or projections) contained in this press release (the "Information") reflects the views and opinions of E.ON on the date of this press release. The Information is intended as a guide only and nothing contained within this press release is to be taken, or relied upon, as advice. E.ON makes no warranties, representations or undertakings about any of the Information (including, without limitation, any as to its quality, accuracy, completeness or fitness for any particular purpose) and E.ON accepts no liability whatsoever for any action or omission taken by you in relation to the Information. Any reliance you place on the Information is solely at your own risk. This press release is the property of E.ON and you may not copy, modify, publish, repost or distribute it without our permission. © E.ON 2020