From urban sprawl to front crawl: E.ON captures ‘heat from thin air’ to re-imagine city streets with sustainably-heated swimming pools
“The Big Dip is an ambitious look at the potential scale of energy solutions in the UK beyond. It’s about doing amazing things with energy – things like electric vehicles that will help make low carbon transport a reality, growing solar and battery technologies so our homes and business can capture renewable energy and store it ready for use when we need it, or more simply providing high-efficiency boilers so customers can keep their homes warm and comfortable in a cost-effective way.”
City streets transformed into a swimming pool, sustainably heated by air source heat pumps; these things come together in a new film created by energy provider E.ON designed to show off the amazing things that can be achieved with energy.
Set among city streets, the film illustrates the potential of innovative energy solutions such as air source heat pumps, smart homes or solar and battery storage – at a community level or city-wide scale – all powered entirely by more sustainable sources.
In an imagined world without cars on the roads, Big Dip shows how a city’s streets can be repurposed as pools, with swimmers in place of cars and vans wading through the water – heated in this film by E.ON’s air source heat pump technology which demand only a small power requirement to provide heat demands.
As part of the film production process, Barcelona’s 1992 Olympic swimming pool – all 2.5 million litres of it – was warmed using the air source heat pump technology.
Belinda Moore, Director of Marketing and Communications at E.ON UK, said: “The Big Dip is an ambitious look at the potential scale of energy solutions in the UK beyond. We’ve used our air source heat pump technology to heat an Olympic-sized outdoor swimming pool but then made it look like we’ve flooded an entire city street. It mirrors the bold and pioneering approach that we want to bring to our customers’ lives by offering exciting new ways of engaging with energy – creating smarter homes, more sustainable solutions or simply better supporting their individual energy needs.
“Heat pumps are the focus of this film but this conversation is about so much more in reality – it’s about doing amazing things with energy – things like electric vehicles that will help make low carbon transport a reality, growing solar and battery technologies so our homes and business can capture renewable energy and store it ready for use when we need it, or more simply providing high-efficiency boilers so customers can keep their homes warm and comfortable in a cost-effective way.”
The new campaign provides a platform to showcase E.ON’s range of innovative sustainable solutions – whether for homes, housing providers or businesses across the UK.
The Big Dip is part of E.ON’s new UK brand position which reflects its desire to deliver innovative solutions to customers and across communities – new technologies such as heat pumps, solar and battery storage for homes and business, electric vehicle charging and smart homes systems:
Boilers and insulation to make the UK’s existing housing stock more efficient and comfortable;
Solar and battery storage so customers can generate their own energy and store it so it’s available when they need it;
Air source heat pumps – a cleaner alternative for heating your home or replacing an oil boiler, using a little bit of electricity to generate heat from thin air;
District heating which provides a more efficient and lower carbon way of providing heat and hot water to whole developments or towns, can often be fuelled by renewable energy sources such as biomass;
On-site generation and flexibility for business customers, allowing companies to take control over the energy they use as part of their operations as well as taking part in the wider energy market as a potential revenue stream by providing power back to the grid at timers of high demand;
Remote building management systems to optimise the efficiency of heating and lighting commercial premises;
Electric vehicle infrastructure to reduce carbon emissions associated with transport.
The film was created on location in Barcelona, capturing the city streets on a winter’s morning, as well as the 1992 Olympics swimming pool, with 2.5 million litres of water heated by E.ON's air source heat pumps. For behind the scenes footage around the creation of ‘Big Dip’ and E.ON’s range of energy solutions for homes and businesses visit www.eon.com/tomorrow/ or search E.ON heating.
The information (including any forecasts or projections) contained in this press release (the "Information") reflects the views and opinions of E.ON on the date of this press release. The Information is intended as a guide only and nothing contained within this press release is to be taken, or relied upon, as advice. E.ON makes no warranties, representations or undertakings about any of the Information (including, without limitation, any as to its quality, accuracy, completeness or fitness for any particular purpose) and E.ON accepts no liability whatsoever for any action or omission taken by you in relation to the Information. Any reliance you place on the Information is solely at your own risk. This press release is the property of E.ON and you may not copy, modify, publish, repost or distribute it. © E.ON 2018