Why we’re topping up a different type of meter this World Blood Donor Day

E.ON Logo - Missing Type Campaign
Posted 12/06/2018 by E.ON

Wh t h ppens if we rem ve s me imp tant letters fr m this sentence? Losing A, O and B makes life much harder than it should be.

Well every day in the UK, around 6,000 donations of A, B and O blood groups are needed to support lifesaving treatments in the NHS. If we don’t top up the blood banks constantly with these types, the blood supply would deplete rapidly.

The global need for blood

Many people wouldn’t be alive today if donors had not generously given their blood. It’s vital for many lifesaving procedures.

The blood you give is a lifeline in an emergency and for people who need long-term treatments. 54% is used to treat medical conditions and blood disorders including cancer, 33% in surgery, 11% other and 5% during childbirth.

Every second, thanks to blood donors, three transfusions are given around the world. And each donation will save or improve the lives of up to three adults or five babies. A little can really go a long way!

So where does E.ON come in? Well we do love to get involved with a good cause. So as part of World Blood Donor Day, we’re joining the global campaign to raise awareness.

How quickly could we run out?

Without a continuous supply of A, B and O blood types, we could run out pretty quickly.

Across the world, health organisations need to make sure that they’ve enough supplies of all blood groups. But global blood services are highlighting a 28% drop in new donors compared to 10 years ago. In the UK alone, we need around 200,000 new donors every year, as some donors can no longer give blood.

As a global company, we want to help stock the blood banks worldwide.

 E.ON Blood Donation Leaflet


During this year’s National Blood Week, you may spot we’re missing a few letters here and there. We’ve not made a blunder - we’re highlighting the need for A O and B blood types by removing these letters from some of our logos and signs.

The yearly #missingtype campaign was launched in 2015 in the United Kingdom by NHS Blood and Transplant, with the aim of reversing a trend in the decline of new blood donors over the last decade and make the right mix of blood groups available.

Our lifeblood

And we’re doing more to encourage our colleagues within E.ON to unite behind this cause by giving or pledging to give blood, with awareness and events throughout National Blood Week in the lead up to World Blood Donor Day.

With around 9,400 colleagues in the UK and around 43,000 across E.ON worldwide, we hope that we’ll be able to double this donation rate and have 6-10% of all colleagues across the E.ON Group registered to donate blood during June.

So what does that mean for you? Well, we hope you’ll join the cause too.

Register as a blood donor and book an appointment to give blood and help someone in need today.

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