Whilst demand on the grid is a problem for the energy industry, DSR can be a great financial and sustainable opportunity for your business which actually helps to balance demand across the whole grid. The grid must ensure that there's always as much power generated to meet consumer needs, meaning there should never be more than 1% of fluctuation on either side of a grid frequency of 50Hz.
When you implement DSR, you're using energy intelligently, minimising your consumption, to help balance the system and returning excess back to be used elsewhere. DSR allows you to take advantage of the supply and demand in the energy market and create financial and environmental wins for your business.