MotoFest Coventry unveils E.ON as lead partner for 10th anniversary festival

MotoFest Coventry has announced E.ON as its lead partner for this year’s tenth anniversary event, continuing the relationship with the Coventry based energy supplier to supercharge the city showcase of the latest in advanced automotive, future and electric vehicle (EV) technology.

The partnership with its hometown motoring festival will see E.ON play a lead role in this year’s festival weekend on Saturday 1 June and Sunday 2 June.

Continuing its theme of past, present and future technologies, MotoFest Coventry will combine with E.ON to host a sustainable transport showcase with all the latest alternatively fueled vehicles, EV and advanced automotive technology all on display. 

The Future Technology Zone, first introduced last year and based in the main Greyfriars Green festival site, will see exhibitors committed to showcasing the latest electric vehicles and motorcycles. Many of those two and four wheeled exhibits will also take part in dynamic displays on the main sprint circuit and the motorsport and drift arenas.

As MotoFest Coventry celebrates its ten year anniversary this year a new specially commissioned film documenting a decade of the UK’s largest free to attend motoring festival is to be premiered across MotoFest’s online and social media channels.

James Noble, MotoFest Coventry Festival Director, said: “We are delighted to announce E.ON as our lead partner for the event. It’s an association made in Coventry and working together we have exciting plans in place to celebrate both MotoFest’s ten-year anniversary and the city’s motoring heritage.

“As a result of the partnership with E.ON and other significant relationships with stakeholders such as Coventry City Council and Coventry University, we are in an incredibly strong position to demonstrate the best in sustainable transport, low carbon motoring and advanced automotive and electric vehicle technology.

“We look forward in the coming weeks to announcing exciting new initiatives, promotions and content for the festival weekend, which will make MotoFest Coventry 2024 one of the most electrifying event spectacles of the year.”

Chris Lovatt, Chief Operating Officer for E.ON Infrastructure Solutions, who also sits on Coventry’s climate change board, said: “Coventry is our home and we’re thrilled to be supporting the MotoFest party, building a fun-packed weekend while also backing the city’s ambitions and inspiring sustainable change in how we live our lives in the future.

“Getting people excited about the switch to a lower carbon lifestyle is a key part of the journey to a zero-carbon world and we’ll be bringing all our energy to this year’s event, whether that’s our work in sustainable motorsport, helping our customers to become cleaner and greener at home and in business, or highlighting some of the work we’re doing to transform this city to make their net zero ambitions a reality.”

Alongside its support for MotoFest Coventry, E.ON has taken its commitment to further Coventry by a pioneering 15-year strategic energy partnership with Coventry City Council.

The Strategic Energy Partnership is designed to drive a new green economy for Coventry based on cleaner energy; helping people to save money and also boosting the local economy. It involves initiatives designed to develop more energy efficient public buildings, shifting from fossil fuels to locally produced renewable energy and, perhaps most importantly, creating thousands of green, reliable jobs.

E.ON recently launched its Sustainability Heroes campaign to shine a light on the people and businesses across the city who are leading the way in making Coventry more sustainable, with a view to encouraging others to follow in their footsteps.

The most inspiring submissions will be selected as Sustainability Heroes for 2024 and will have the chance to share their story and passion for creating a better world.

While this year’s MotoFest Coventry will have an increased future vehicle technology focus, there will still be plenty of high-octane action for petrol heads and traditional motoring enthusiasts to enjoy as MotoFest Coventry celebrates its ten-year anniversary as an event.

MotoFest Coventry 2024 will see the return of the unique Sprint Circuit, carved out of the City Centre Ring Road, and the new drift arena, launched at this year’s festival. This will be further supplemented by an events programme that includes dynamic and static vehicle displays, music, entertainment and exciting new additions to be unveiled in the coming months.

The motoring past will also be well represented at this year’s festival with classic car displays, dynamic runs and car shows. As with previous events, there will be a dedicated area in Broadgate and surrounding areas of the city centre with hundreds of classic vehicles and motorcycles on display.

Coventry Concours, MotoFest Coventry’s premium car show, will take place at this year’s festival with a Queen’s Platinum Jubilee theme, showcasing 70 years of the city’s motoring heritage.

Taking place in the city’s iconic Coventry Cathedral Ruins, the Coventry Concours will expand its curated display this year to include motorcycles and modern vehicles with a Coventry heritage, ranging from the 1950s through to the present day.

MotoFest Coventry is a two-day festival dedicated to the city of Coventry’s motoring heritage, taking place on Saturday 1 June and Sunday 2 June. It will feature a unique blend of racing demonstrations, static displays, live music and anything else with a connection to Coventry, transport and the city’s motoring heritage.

For more details about MotoFest Coventry, visit https://www.coventrymotofest.com/  

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